Should campaign supporters help select branding?

Barbara Boxer's 2010 U.S. Senate website has a poll asking supporters to choose their favorite poster among 12 designs.

How much stock will the campaign put into the results of this poll? Is it little more than a interactive tool to activate supporters?

Naturally, realtime results of the vote are kept secret. The campaign says it will announce the winning design on Wednesday, April 22nd and debut it at the California Democratic Party Convention on April 24th.

Are other campaigns using this tactic to rally supporters? If so, do strategists put enough faith in the public to allow the most popular choice to become the campaign's brand?

It will be interesting to see which design becomes the face of the campaign and how the branding is carried out. I'll post the winning design here and look for other campaigns reaching out similarly.